Best Practices for SEO Friendly URLs
When trying to tame the SEO beast, it is the small details that make all the difference in the world. You can’t afford to overlook the small stuff in a space this competitive, as it is sure to come back to haunt you later. In this article, we are going to talk about a seemingly small component of your SEO efforts which can have a big impact – https SEO.
For starters, your URLs should make sense. What does that mean? Basically, it means that you want to use real words in your URLs, rather than a wild combination of characters that means nothing to anybody. Someone who is reading the URL for one of your pages should be able to anticipate exactly what they are going to find on that page.
As your URL moves from left to right, the words used should gradually narrow down the topic at hand. Most likely, your domain name will be either your business name or something to do with the market you are in. From there, you are going to get narrower as you move to the right, breaking your content up into categories and eventually pages. Use descriptive keywords so that everyone – including the search bots – will know exactly what is going to appear on each page.
Some Characters to Avoid
It might not be practical to use letters only when constructing your URLs, so it is important to know that there are some characters which you will want to avoid – or, at least, use carefully. For instance, a pound symbol – ‘#’ – is ignored by search engines. Not only that, but it serves as a stop sign for the search bots. In other words, they aren’t going to keep reading after the pound sign appears. So, whatever follows the ‘#’ in your URL may as well be invisible to the search engines.
Don’t Look Shady
You always want to give your website visitors a reason to trust your site. If they see a clean, logical URL in the address bar, it will probably give them a good feeling about the site they are visiting. On the other hand, if it is a long string of confusing words mixed in with random characters, they might pause for a moment and wonder about the legitimacy and safety of the site they have discovered. Don’t give them any reason to run away. Build clean, welcoming URLs and both the search bots and your real-life visitors will thank you.