The global music streaming market to grow at a CAGR of 14.05% during the period 2017-2021.
Global Music Streaming Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report also includes a discussion of the key vendors operating in this market. The report covers the present scenario and the growth prospects of the global music streaming market for 2017-2021. To calculate the market size, the report considers the sales value as generated from free (advertising-based revenue) and subscription-based music streaming services.
According to the report, one of the major drivers for this market is High growth in mobile ad spending market. Mobile advertising is currently one of the most popular methods of advertising. The increased penetration of smartphones and tablets worldwide is one of the major driving forces for the growth of digital music. Vendors also offer free downloading and streaming services for mobile devices. Mobile ad spending is one of the major sources of revenue for digital music service providers, which in turn supports the growth of the music streaming market. In 2016, the global mobile ad spending market was valued at $98.95 billion, and we expect this to grow at a CAGR of 13.07% to reach $182.89 billion by 2021.
The latest trend gaining momentum in the market is Rise of wearable technology. Wearable technology is one of the fastest-growing markets in the consumer electronics segment. With the growing popularity and availability of smartwatches such as Apple Watch, LG G Watch R, and Moto 360, a large number of music service providers are developing compatible applications for these devices. For instance, Soundhound, Shazam, and Pandora Radio are some of the compatible music apps for Apple Watch, whereas Google Play supports android app development for the Moto 360 and others. As these apps enable direct access to the music service through the wearable device, users can access music at their convenience and even on the go
Further, the report states that one of the major factors hindering the growth of this market is Intense competition and inconsistent user preferences. Competition among service providers in the global music streaming market is very intense, especially in the developing countries. The markets in developing countries such as India are highly fragmented, with the presence of a number of global as well as domestic players. This leads to intense competition and, in turn, price wars among mobile app vendors. These price wars have significant negative impact on the growth of the market, as cost is one of the major differentiating factors for consumers in these countries.
- Pandora Media
(CAGR The compound annual growth rate (CAGR) is a useful measure of growth over multiple time periods. It can be thought of as the growth rate that gets you from the initial investment value to the ending investment value if you assume that the investment has been compounding over the time period.)
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