TAG Heuer Ambassador, Jessica Korda, hosted an event in Miami Design District while unveiling personalized watch face for “TAG Heuer Connected” watch
TAG Heuer is proud to announce their partnership with Golf Digest and hosted “The Jessica Korda Mall Challenge,” a golf inspired and design event in Miami. TAG Heuer Ambassador and LPGA Tour Star, Jessica Korda lead this interactive event, including a video shoot. The event took place at the Miami Design District Palm Court on Saturday, January 16, 2016 from 11am – 3pm EST and centered on activities lead by Korda, in which audience members were invited on stage to partake in challenges for a variety of awards. Consumers were challenged to live up to the TAG Heuer slogan #DontCrackUnderPressure while competing against Korda in timed events featuring a large TAG Heuer clock. The activities ranged from group splatter painting, to a mini putting challenge. Prizes from the event include a TAG Heuer watch and artwork created during the event. Korda wore a “TAG Heuer Connected” watch showcasing an exclusive dial, which she designed herself. Korda opted to feature an elephant for the dial, as she believes they are a symbol of strength, power, stability and wisdom. As a representation of good luck, Korda collects different items with elephants on them; she even has an elephant on her golf bag for good fortune on the course. As an advance preview at CES (Consumer Electronics Show), TAG Heuer unveiled the first fruits of the collaboration with brand sports ambassadors Tom Brady, Jeremy Lin and Giancarlo Stanton. These first personalized original watch faces were exclusively developed for the TAG Heuer Connected watch and will be available as of January 20th through the TAG Heuer app on the Google Play Store.
About Jessica Korda: Ladies Professional Golf Association player, Jessica Korda set records when she won the 2010 South Atlantic Amateur and placed runner up in the 2010 U.S. Women’s Amateur at 17 years-old. Recently, Korda won her second LPGA Tour title at the season opening Pure Silk-Bahamas LPGA Classic in January of 2014, finishing one shot ahead of the runner up.
