Building a following on social media is relatively simple, but making sure they keep returning is another matter. For this to happen they need to feel confident in your expertise and entertainment value. Even though the number of platforms available means that you have a selection of effective ways to deliver your content, visual platforms like YouTube are the most successful. However complicated or daunting it may seem, it’s a highly creative method of reaching the public. Here are some handy tips on what it takes to create a channel with a loyal fan base.
Good Equipment
Recording useable material requires hardware. And the better your equipment and handling of them, the more interesting your videos will be before the editing process even begins. Explore the market for powerful and reliable technology. A Logitech webcam can get the job done, but more complex projects need a proper camera like a Canon EOS 70D. Microphones are essential for crisp audio with Rode, Blue and Focusrite numbering among top brands. Also consider lighting, tripods and other gadgets, depending on your channel’s needs.
Video Editing
If you want to do well on a video-based platform, it’s wise to invest as much time as possible in getting to know how to create and edit visual content. Both Windows and Mac OS have their own software for you to play with and produce quality videos for building social media, but their price tags and basic capabilities may not suit all users. Other options include free downloadable software such as Filmora Video Editor and Lightworks, both offering advanced editing features that can result in intriguing HD YouTube content. Paid programs are, of course, worth looking into for greater professional tools.
Appropriate Video Structure
A makeup or travel YouTuber would need to include a lot of actual footage to be attractive, whereas a channel on business management tutorials is better off using helpful slideshows, graphs and audio. For example, MinutePhysics explains a huge range of scientific topics, from gravity and parallel universes to building a functional lava moat. But each short video typically uses fun illustrations and images along with its creator’s clear, pleasant voice narrating everything to 4.79M subscribers. Think of how your channel’s subject can be expressed the best and maintain that structure. Viewers then know what to expect and look for in your videos.
Interaction
The reason YouTube is a favored social media platform is that viewers feel like vloggers are directly talking to them. That bond must be nurtured by communicating with the public through a variety of tactics. Videos of slot games are there to give a vivid taster of online casino entertainment, while using calls to action and links to invite viewers to play. Not only can they find the biggest list of casino bonuses in the UK, but also providers dedicated to showing visitors, old and new, a great time through video games, prizes, communities and more. Give your growing subscribers such attention and incentives – unique live streaming events, memorabilia or shout-outs – to brighten their day.
YouTube is perhaps the most social medium, so every good and creative impression will benefit your channel. Set out a strategy, get involved and start winning that crowd.