A first-of-its-kind experience to encourage community across the world to reunite virtually through music in an Igloo!
OnePlus announced an interactive Igloo Concert powered by their devices, which will be hosted in Denmark and livestreamed on OnePlus social channels during the first week of December 2020. Given its strong understanding of how the power of technology encourages deep and meaningful connections, OnePlus is creating a unique platform to allow anyone from around the world to reunite through the power of music.
OnePlus, as a community driven brand, has always understood the importance of being connected, no matter where you are. In a year when connections have suffered the most, OnePlus has taken this challenge as an opportunity to leverage its advanced technology to give back to its community by allowing them to connect in a unique interactive entertainment experience. As music knows no boundaries, the interactive concert will allow people from all over the world to feel connected irrespectively of time and location.
To take on this challenge, OnePlus is building an expertly crafted livestream rig out of 50 OnePlus phones, creating human connections through innovation. Anyone from across the globe will be able to join this event, led by award-winning artist Mads Langer who will pioneer this experience brought to live by the technology of OnePlus.
“In these challenging times, we want to be close to our community in relevant ways, going beyond our product offerings. Which is why we are excited to offer our community a once in a lifetime experience to connect with each other, making this concert experience available to everyone. And with so many consumers today owning a smartphone – this has the potential to be the world’s biggest livestream concert” said Tuomas Lampen, Head of Strategy, OnePlus Europe. “With the power of OnePlus devices, we have not only built a real-life Igloo as a concert venue but will also be able to offer our community a seamless viewing experience from the comfort of their homes”.
The real time interactive concert will be streamed entirely on OnePlus devices, ensuring a high quality and real to life video content thanks to their powerful video capabilities.
In true OnePlus fashion, the name, date and time of the concert will be chosen by the OnePlus community. By visiting the local OnePlus Instagram channels users will be able to take part in this special challenge, where 20 winners across Europe will be selected for a unique viewing experience of the interactive Igloo concert.
The concert will be livestreamed for free on OnePlus’s UK Instagram channel, http://www.instagram.com/oneplusunitedkingdom and Mads Langer’s YouTube Channel.
To learn more about the event and keep up with the upcoming reveal, follow OnePlus’s IG.
