Do you already have a website or are planning to start one? If the answer is yes, then you should know by now that there are various things that can immensely contribute to its success. The obvious one is creating content within your niche and the other one is SEO. No matter how good you feel your business is, you should never underestimate the power of the latter. Not in today’s hyper-connected and competitive world. So if you want to continue rising above the ranks, then you should work smart, using the tips below, to significantly improve the SEO of your site.
Let Each Page Have Its Own Keyword
When it comes to Google ranking, you can never go wrong with keywording. However, the reason as why your might not be performing well could be because, like most people, you don’t separate content. Start by creating a unique keyword for every page of your website. This will give you a heads up into creating relevant content. Also, this is the simplest way to let Google know what each section is all about, what can be found there and the solutions it offers. That way, it will be easier to direct any related search traffic there. A generalized one will only cause confusion.
Relevant Meta Description
For those who don’t know, a Meta description is a summary of the contents of each page. It’s meant to give your potential visitors a rough idea of what they will find on your page. This little but vital information will determine whether they will go ahead and visit or look at the next site. It’s normally made up of up to 320 characters and is those black writings below each website title in the google search. The best way to achieve a winning one is by writing a simple, precise language for an everyday human. Don’t forget to include a keyword.
Maximize On Outbound Links
If there is one sure way to increase the credibility of your website, then it’s through outbound links. Yes, you can write all types of stuff and make claims, but they will only remain that until you provide backup for legitimate and authoritative sources. However, before you make any citations, ensure that all the data you provide is recent. Also, include internal links to direct readers to other pages in your site. But above all, take time to learn how doing it correctly. In the article How To Build Backlinks – An SEO Link Strategy From 37,942 Anchor Texts, Adam White explains that when choosing anchor text for a backlink, you should mostly use natural phrases like your brand name or the full url to your homepage. Google trusts these types of links more than phrases that use keywords. For checking your backlinks you can use backlink checker tools. You see, you can have many words, but all of it will be a total waste of money and time if you don’t have the right strategies.
Post consistently
It will do you no good to write an amazing read once, have thousands of visitors to your page, then go underground. The next time you will post again, you will have to start winning readers all over again as they would have moved on to other sites. Instead, focus on producing quality content on a regular basis. You deliver value, you get more traffic, maintain it and continue increasing it. For example, if you can’t post every day, then try to set aside some days a week for that purpose. Your visitors will know when to check for new content thus building your online trustworthiness.
Make Your Content Readable
As we had already mentioned earlier on, write for humans. And to achieve this, ensure you learn your audience in and out. What’s their demographics? A good website builder can help you to do this with analytics. Speak to them in phrases they understand and use a conversational language like you’re speaking to a friend. The aim should be to make them as comfortable as possible such that they would want to come back or even share your posts. If you aren’t sure of the readability score of your work, then use online resources such as Readable.io for guidance.
Upload Images And Videos Professionally
You just shouldn’t wake up one morning and decide to accompany your texts with videos and images. All these needs preparations if you want tangible results. So take time to learn how to fill the backend data for Google reading purposes. Remember there is no way these two can plainly be read with search engines. You have to give them a boost by including the relevant page’s keyword, title and/ or what the image/video is all about. Leaving it in its original file name( no matter how cute it’s) will only get it ignored.
Submit An Updated Sitemap
Yes, people might be searching for information online on a daily basis, but in most cases, it’s the most recent ones that are given priority. So ensure you let Google know that yours is up-to-date. And the best way to do this is by submitting a sitemap. There are various guidelines online that can help you create a Webmaster account for this purpose. It will give search engines an insightful understanding of your site, thus helps in your ranking.
Invest In A SEO Tool
Competing with the rankings of other competitors can be quite frustrating especially for start-ups. So instead of sitting there sulking, why not invest in a SEO software to help you manage your activities? It will make your job easier, optimize your strengths and take care of perfect keywording. You can be more productive this way as you get more time to concentrate on other areas. There are several options in the market, you just have to make your choice depending on your budget and needs.
In today’s technologically advanced and competitive world, an online presence is no longer an option for any aspiring entrepreneur/business. And at the center of it, lies the formation of websites and the role of SEO in improving rankings and site traffic. So if you’re starting out or simply want to claim your online dominance, then you must be intentionally smart on achieving this. And this could be through proper keywording, use of links, uploading images or investing in trustworthy tools. Whatever you can do to succeed, just do it. You will be glad you did!