The app market is much easier to get into than you might think. In fact, that is the main problem for marketing your mobile apps because there are all sorts of apps out there. But many are just barely okay and not that strong to market.
So before you think of marketing, first make sure your app is super, fab and great and not just okay, because the simple truth is, it’s hard to market something that is just mediocre.
Having said that, we’re going to assume you’ve got a super app that needs marketing. There are some steps to get that marketing going, and here they are:
Reach out to influencers: Depending on what your app is, and more importantly, who the app will help, reach out to those who have influence in that industry. An exercise app, for example, should be shown and tried out by the experts in the field, an app that deals with cooking needs the opinions of people in that niche, and so on. With social media platforms, email, and blogs, it’s not as difficult as it used to be to find experts and get in touch with them.
Contact bloggers: This is a tried and proven way to market. Bloggers are by the thousands and you will find people who write about your niche. You can approach them and they might find your app worthy to write about.
Host giveaways and prizes: You can create special prizes and give them away to those who share your app, post about you, or do other tasks that are marketing methods. You can often find this in game mobile apps, so have a look when playing mobile slot games and see their giveaways and bonuses to learn how to build an audience. You can also host some type of contest where users have to complete some sort of task. They can tag their friends, and soon you can find new audiences for your app.
Interact with your audience: To build an audience, you need to know who they are first. Based on analytics, you’ll be able to know who actually is downloading the app, and this allows you to fine tune better to their needs and feedback. Your core audience is going to be your major marketers, where you wouldn’t need paid ads. You need their feedback about your app and how they use it. Till today, often the most effective marketing tool is word-of-mouth. You want to build a close relationship with your core audience to see how you can improve, and with today’s social media platforms, word-of-mouth travels very quickly. That speed is in the good and the bad, so make sure you’re paying attention to your audience and listening to them.
These are very basic steps that anyone marketing their app can follow and they’re mostly for free. There are many other tips and advice that you can use. The point is to specifically target your audience and those who can help you to market. If you don’t do that, your app will just get pushed back in the long lines of other apps