Tesco launches Google Glass app
Tesco has become the first UK based retailer to launch a Google Glass enabled service for its shopping app as wearable devices start to become more popular.
The Tesco Grocery Glassware, developed by Tesco Labs, lets customers browse goods, view nutritional information and add items to your shopping basket, hands-free!!
Pablo Coberly, innovation engineer at Tesco Labs said: “At Tesco we want to ensure we have the means in place to allow customers to shop whenever, however they want which is why we’re testing the possibilities of customers topping up their online basket with Glass.”
The Tesco Grocery Glassware works alongside customers’ Tesco.com grocery accounts, automatically adding products for them to then review and order via desktop, tablet or mobile.
Coberly added: “We don’t envisage Glass becoming the new platform for shopping as its functionality is different, and more immediate. Instead, it compliments other devices and integrates shopping into everyday life because products can be ordered or added as and when customers realise they need replacing.”
Fantastic to see a large grocery store embrace new technologies and bring the “first of it’s kind” to the United Kingdom. How many users actually have Google Glass here is still likely pretty low but we’re fairly certain that the second generation will be available very soon and with other manufactures building their own, we may see momentum gaining after Google themselves paved the way forward. Although nothing has been confirmed yet, it’s widely rumoured Glass Mk2 will be better built, cheaper to purchase and be available to more. (We’ll have to wait and see.)
We’ve linked to where to download Tesco Glassware. If you’re lucky enough to have Glass and happen to shop at Tesco, could you grab us a tin of baked beans, a pack of bacon and a loaf of Hovis please.
Source; THE DRUM
