Thousands take part in launch event, pop-up stores and pop-up events across 12 countries and 31 cities
Last Wednesday (October 31st), OnePlus fans were given an opportunity to get their hands on OnePlus 6T a week early. The London pop-up, held in Bond St, saw people queuing from 5am in anticipation of the new device. Over 800 community members joined us to see OnePlus 6T in action, have their phones signed by Carl Pei, and get their hands on the new phone. One individual had travelled over from Ireland on Monday and waited until Wednesday eagerly to buy the handset. Others had travelled from Brighton, Birmingham and Manchester. The OnePlus 6T goes on sale to the wider public tomorrow, 6th November.
In Europe over 4,500 people attended the biggest range of pop-up events ever hosted, across 11 cities; London, Berlin, Milan, Amsterdam, Madrid, Barcelona and across France in Paris, Marseille, Bordeaux, Lyon and Toulouse. The pop-up in New York saw 700 people take over a corner of Times Square to be the first in the world to buy the OnePlus 6T.
Thank you to everyone who took part in the launch of the OnePlus 6T. You are a huge inspiration to us and to see thousands of you travel to our launch in New York and visit our Pop-Ups around the world is amazing to see. Whether it was queuing in the rain in Spain, or almost closing a corner of Times Square, your passion and support was there for everyone to see. Our team has put a huge amount of work into making OnePlus 6T the best device ever, and we hope you enjoy using it.” said Carl Pei - Co-Founder of OnePlus.
OnePlus launch events are all about community and the keynote event last week saw over 1,200 fans in New York witness the unveiling in-person. For those that weren’t able to attend, livestreams of the event saw over 6 million people tune-in from around the world. In the lead-up to the launch, people had the opportunity to win OnePlus devices for life, including OnePlus 6T, by simply tapping their phone screens. Unlock Your Speed saw the winner tap over 12 million times and the more than 500,000 players collectively tap 10 billion times during the campaign.
The OnePlus 6T will be available to all in Midnight Black and Mirror Black from November 6 on OnePlus.com, starting at £499. OnePlus 6T will also be able in the UK from O2, EE, Vodafone, Carphone Warehouse, John Lewis and Amazon and mobile distributor, Data Select.